LEADERSHIP COMMUNICATION AND ORGANIZATIONAL CULTURE IN HOSPITAL MANAGEMENT
Abstract
Penelitian ini mengkaji peran krusial komunikasi kepemimpinan dalam membentuk dan mempertahankan budaya organisasi di lingkungan rumah sakit. Dengan pendekatan kualitatif, data dikumpulkan melalui wawancara dan analisis tematik di rumah sakit publik dan swasta. Temuan menunjukkan bahwa komunikasi kepemimpinan berfungsi sebagai mekanisme transmisi budaya, mencerminkan dan memperkuat nilai-nilai inti seperti perawatan berpusat pada pasien, kerja sama tim, dan inovasi. Kesenjangan antara retorika kepemimpinan dan praktik nyata terbukti melemahkan kohesi budaya dan menurunkan keterlibatan staf. Sebaliknya, komunikasi yang partisipatif dan dua arah memperkuat kepercayaan relasional, keselarasan organisasi, dan keterlibatan karyawan. Dengan merujuk pada teori Schein, Bass, Argyris, dan Blumer, studi ini menyimpulkan bahwa komunikasi kepemimpinan tidak hanya menyampaikan informasi, tetapi juga membentuk makna dan identitas kolektif secara simbolik dalam institusi rumah sakit. Implikasi praktis dari penelitian ini menekankan pentingnya strategi komunikasi yang inklusif, konsisten, dan berbasis nilai dalam memperkuat budaya institusional dan kesehatan organisasi.
Kata kunci: komunikasi kepemimpinan, budaya organisasi, manajemen rumah sakit, kepemimpinan partisipatif, interaksionisme simbolik
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