Siregar, A. H., Victor, V., & Angeline, A. (2026). THE EFFECT OF FEAR OF MISSING OUT (FOMO), LIVE STREAMING MARKETING, AND BRAND AUTHENTICITY ON IMPULSE BUYING AMONG TIKTOK USERS. Jurnal Cinta Nusantara, 4(3), 732–743. https://doi.org/10.63754/jcn.v4i3.247